\r\n Few need convincing that a collaborative business relationship is what is required to extract mutual and incremental benefit from long-term, high value commercial transactions. Collaborating in a business context means helping each other derive more business value. Rather than bickering about what share of the existing business benefit pie the customer and the supplier are to receive, a collaborative business relationship facilitates the creation of incremental business value to mutual benefit.
\r\n Ian Deeks, Ten Squared Limited
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