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Negotiation Master Classes

Learn how to be a more effective online negotiator with our Negotiation Master Classes.

Research consistently identifies negotiation skills as a key competency tied to individual professional success in the commercial and contract management field, as well as a vehicle that materially impacts an organizations’ ability to contract for value. It also reveals that a majority of today’s negotiations are conducted online, not face-to-face. 

Given its criticality, we offer our members online Negotiation MasterClasses. By the end of these programs, you will know how to close deals smoothly with positive outcomes for everyone involved. You learn and practice in the same environment you will be conducting the majority of your negotiations. Availability is exclusive to our members. Not a member?  Sign up today.

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Understand the power of effective negotiation

Develop an instinct for good decision-making

Broaden your knowledge base

Gain confidence to resolve conflict well


Who is this course suited to?

Anyone who wants to improve how they negotiate and discover ways to collaborate. This is a unique opportunity to learn from award winning author Keld Jensen, who has also been named in the Top 100 Thought Leaders in Trust.

This course complements the Commercial & Contract Management Certification Program and builds on the principles of this program.

Learning pathway

SMARTnership negotiation techniques and strategies 

The creation of NegoEconomics

The importance of Tru$tCurrency

Positive communication and personal impact 

Challenges in the global marketplace 

Negotiation styles and behaviour 

Main topics


Introduction to SMARTnership


Negotiation Strategy




Negotiation Planning


Negotiation Styles


Behavioral Economics


Pricing and registration

Keld Jensen

Keld Jensen Center For Negotiation

Location: USA

About the trainer

Recipient of the World Commerce & Contracting Innovation Award

KELD JENSEN is an internationally recognized expert and advisor on business, communications and negotiation.

He works with governments and major corporations in applying the techniques of SMARTnership negotiation while maintaining a busy teaching schedule at top-ranked universities around the world.

Keld has made more than 200 international TV appearances, and contributes regularly to Forbes magazine, reaching more than 2.8 million readers. A prolific author, Keld has written 24 books to date, with his works available in more than 35 countries.

In 2016 he was named as one of the world’s Top 100 Thought Leaders in Trust. His concept of SMARTnership won the award ‘best negotiation/tender strategy’ from The Organization of Public Procurement officers and The Innovation Award from World Commerce & Contracting (formerly IACCM) in 2017.