Forget balanced contracts, what about balanced me?
Commercial innovation lies at the heart of human progress. It is through commercial innovation that we have created the conditions for successful invention, the framework for trade, the access to goods and services.
Innovation is clearly fundamental for any successful commercial and contracting practitioner. But we must accept that we are not all innovators; in most cases, the important point is that we encourage and welcome innovation, that we do not resist the benefits of change.
What about commercial inspiration? Where does that fit within the job role or personal characteristics of commercial professionals? The answer is that it has a massive role to play – never more so than in these testing times of worldwide uncertainty.
Inspiration is defined as ‘being mentally stimulated to do or feel something, especially something creative’. This implies a strong link to innovation, but they are quite different. Perhaps most important, while not every commercial practitioner can innovate, every one of us should aim to inspire.