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05 March 2014 · Webinar

The Real Reason Negotiating Fails

Three hidden reasons why traditional negotiation techniques destroy trust and erode value. \r
Negotiating is often the lynchpin of the buyer/seller relationship. But what are the consequences beyond the contract?\r
Lisa Earle McLeod, author of the bestselling book, Selling with Noble Purpose, reveals surprising information about what works and what doesn't work, in the buyer/seller relationship. You'll learn:\r
Why senior leadership often unknowingly erodes value.\r
Which techniques destroy trust and value, and which techniques enhance them\r
Why discussing price too early stifles innovation (on both sides)\r
How the buyer/seller relationship effects employee morale and turnover \r
Strategies for creating high value relationships in the very first meeting \r
How to turn around previously negative buyer/seller relationships\r
Our Expert: Lisa McLeod\r
Lisa Earle McLeod is a sales leadership consultant whose clients include Apple, Kimbelry-Clark and Pfizer. She is the author of four best-selling books including Selling with Noble Purpose and The Triangle of Truth.

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