02| Most Negotiated Terms 2024 Report
In today's volatile business environment, contracts are more crucial than ever, yet many organizations fail to leverage them effectively. This year's Most Negotiated Terms Report, supported by Icertis, reveals a startling disconnect between common negotiation priorities and the factors that truly drive successful business outcomes. Supported by extensive research, the report challenges traditional contracting approaches, highlighting how an excessive focus on risk mitigation can actually hinder value creation and growth. It explores the dynamics between large and small businesses in negotiations, exposing the challenges faced by SMEs when dealing with imbalances in power and flexibility. The report champions a shift towards simpler, more collaborative contracts that foster strong relationships and pave the way for mutual success.