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14 April 2022 ·

The commercial morals of sustainability

Yesterday, my 9-year-old grandson declared that money is evil. He has concluded that the world should operate through acts of kindness. We then discussed some of the practical realities behind trade, human progress and economics. By the end of our conversation, he came to accept that there is benefit in having an agreed medium of exchange and that the real problem is in the way that wealth is pursued.

This is surely the moral issue that lies at the heart of the sustainability agenda – it is our need to balance core values of personal or organizational benefit with broader social well-being. Ultimately, it is a matter of conscience.


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