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01 Apr 2022

Negotiation - an encounter, a process -- and all-encompassing reward!

Key ingredient – AEMON - what is it?

Negotiation is a core skill for all commercial practitioners and most managers will have taken formal negotiation training at some point.  Some of us are natural born negotiators; others must laboriously learn then hone our skills. We all can improve our skill-enhancing efforts to get better negotiation outcomes, but we may be missing a key component to negotiation success that I call the All-Encompassing Model of Negotiation (AEMON) that fits, almost universally, all commercial negotiations. This article drills into why and how AEMON could become the cornerstone of your next negotiation strategy.


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