On the Successful Workplace blog, Chris Taylor has asked 'Why are marketers still awful at what they do?'\r
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I could almost replicate Chris's blog word for word, to ask the same about contract managers and lawyers. The point Chris is making is that, in spite of all the data and analytical tools now at our disposal, many marketers continue to operate blindly, firing out campaigns and offerings with no real idea of their impact or suitability to the target audience.
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