Selling is a process through which the seller identifies how the solutions he offers resolve a buyer's needs at a given point in time. Whereas negotiation is the process through which both parties agree to the terms of a deal, which is better for both than any other alternative deal. Some people have stated there should only be a negotiation when there is a genuine commitment from both the buyer and seller towards a conditional sale. However, I think this approach is somewhat short-sighted.
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