The 21st century demands businesses innovate, create value, and get sustainable results, however, contracting contracting for value creation is radically different than contracting for a traditional buy-sell relationship. Kate Vitasek will share insights from the University of Tennessee's award winning research into how real companies are getting real results using a “Vested” approach for contracting. She will share success stories from her latest book – Vested: How P&G, McDonald's and Microsoft are redefining winning in business relationships, which will provide insight into some of the world's most successful contracts and supplier relationships.
Kate Vitasek, Faculty, Center For Executive Education, The University of Tennessee
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