Trust is pivotal because it is the basis of every human relationship, every transaction, and every market. Trustworthiness is the foundation of a business's 'license to operate' in any region or industry.\r
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This is causing chief executives to think strategically about international business ethics-specifically, how trustworthy their companies need to be. To generate that trust, CEOs are not just interested in growth for their enterprises. They want to attain 'good growth': real, inclusive, responsible, and lasting growth. And they want their companies to contribute to good growth in every country where they operate.
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