When Martin Cobb was CIO for the Secretariat of the Treasury Board of Canada in 1995, he asked a question which has become known as Cobb's Paradox: "We know why projects fail; we know how to prevent their failure - so why do they still fail?" Speaking at a recent UK conference, the UK Government's adviser on efficiency Sir Peter Gershon laid down a challenge to the project management profession: "Projects and programmes should be delivered within cost, on time, delivering the anticipated benefits." Taking up the Gershon Challenge, the UK Association for Project Management (APM) has defined its 2020 Vision as "A world in which all projects succeed."
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