For U.S. companies, expanding sales internationally is both exciting and daunting. Prudent planning and a strong business plan significantly increase the chance of success. A strong business plan considers the pros and cons of selling direct, including the challenges of becoming familiar with the local market, its laws, language and cultural practices, not to mention the costs and challenges of establishing a local office with local staff. Further, in some countries, local laws require a local national act as the sales agent or have an ownership interest in the distributorship.
This resource is only available to our paid members. You can Join Us or Sign in to get access to this resource.