If you mention lawyers and the law to some managers, the first things that come to mind are litigation, regulation, and risk mitigation.
But it doesn't have to be that way. Your contracts are not only legal tools but are also management tools, and your contracting process can become an important source of competitive advantage when you shift from a reactive mindset to a proactive one.
In this session, IACCM members and authors George Siedel and Helena Haapio discuss how to revolutionize your business strategies related to law and contracts. Their new book titled Proactive Law for Managers: A Hidden Source of Competitive Advantage* includes a practical plan that contract and commercial managers as well as lawyers can use to achieve business success in a variety of areas, including contracting practices, intellectual property, and retaining the best talent.
George Siedel Professor, University of Michigan & Author, Proactive Law for Managers
Helena Haapio Contract Coach, Lexpert Ltd & Author, Proactive Law for Managers