Today's macro environment remains uncertain with high unemployment, significant debt and volatile markets. In addition, consumer expectations are changing more quickly than ever and product lifecycles continue to shorten. Companies can be proactive and battle the uncertainty by managing the volatility through a demand-driven supply chain to get a leg up on the competition. The demand-driven supply chain focuses on the market and consumer for planning, processing and production. It augments the traditional forecasting process by creating a sense and respond environment to enable a company to quickly adjust ordering, production and shipping in order to match the increased or decreased demand.
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