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22 Oct 2013

Developing a business strategy to deter counterfeiters

It is hard to underestimate the impact of counterfeiting - both in reputation and in dollars - in today's global marketplace. Analysts estimate that a full 25 percent of global Internet commerce today involves counterfeit products. No longer relegated only to flea markets and copy-cat websites, counterfeits permeate virtually every retail source, including legitimate full-price retailers. Counterfeit parts are also known to find their way into name-brand merchandise, putting more than consumer confidence at risk. The magnitude of the counterfeiting problem is staggering, is experienced across virtually every industry, and poses not just a risk to corporate profits but a very real risk to consumer health and safety.


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