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27 Jun 2012

Collaborating Across Cultures

Working on a $30 million historical epic about the Tang Dynasty to be set in China, Hollywood screenwriter David Franzoni struggled to make the story appeal to Western audiences. Then Franzoni hit upon an idea: tell the tale through the eyes of a foreign-born general who served as the right-hand man to emperor Xuanzong and his consort.

"To the extent that creativity is about the recombination of existing ideas, then combining ideas that haven't been connected before creates the potential to produce something new and useful"


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