In most organizations, the term value is overused and not delivered upon, largely not because the buyer or seller only offer lip service, but because of existing company culture, metric and reward structures. Todd has done his homework, a lot of homework, and he'll not only share his top ten tips on implementing value-based sales and procurement (the tools), but also the third party research and stats to demonstrate selling and buying value would result in a 35% higher net margin (the ammo). Get specifics on how to calculate (sales) and extract (procurement) value.\r
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