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22 Feb 2013

ATE - How intelligent use of contracts can help you sell more and deliver better - 'Deal Makers'

In this webinar our expert, Tiffany Kemp, discusses how to help the sales and delivery teams in your business to use contracts (and your skills and expertise) to build stronger, more profitable business relationships.The challenge of persuading sales people to engage commercial earlier in the sales process is a recurring theme in IACCM discussions. Tiffany's new book, 'Deal Makers' addresses this issue head-on, looking at the key reasons for the reluctance of Sales professional to involve their commercial and legal colleagues. In her straightforward and jargon-free style, she sets out ways in which contracts can be used to close deals faster, and deliver more profitable projects.If you've ever been frustrated by sales people offering clients the company's 'best endeavours' or merrily committing  to 'time is of the essence', you'll find this webinar invaluable. Liz Benison, President, UK and Ireland, CSC, said about 'Deal Makers': "As someone who has to manage the tensions within bid teams, as well as with external parties, I can see me handing this out as a form of 'marriage guidance'."Our expertTiffany Kemp\r
In 2003 Tiffany created Devant, a company dedicated to helping small and medium sized companies punch above their weight in their contractual relationships. Her engineering background (she started her career as an RF engineer, developing military radio for Racal) stood her in good stead, enabling her to overcome the 'lawyer phobia' of her early clients by talking about what they did, and how they did it.Devant has grown since the early days but remains focused on seeking out new ways to help companies structure, contract for and deliver better deals. Today, Tiffany is a speaker, trainer and mentor, encouraging business leaders to engage with the contracting process as a positive contributor to their selling and delivery success.Tiffany lives in Berkshire, UK with her husband, two children and dog. She discovered contract law in 1998, when she realised that the contract negotiations she was conducting in her sales role might be a bit more successful if she had a clue what she was doing. After trying without success to find a 'contract law for non-lawyers' class at her local college, she bit the bullet and completed a Masters Degree in Business Law at De Montfort University.


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