The Tangible Benefits of Trust: How an ethical approach to contracts and procurement impacts the bottom lineWithout apology or compromise, David Thorp sets a very high standard for morality and ethics in business that too few businesses even consider duplicating. His career path drew his attention to some disturbing realities he could not ignore. Today he reaches out to others to teach about the criticality of ethics and how ignoring this issue destroys trust, let alone businesses.Before he founded moralpath.com, he led a thought-leadership and policy development for The Chartered Institute of Marketing as Director of Research and Professional Development. His work opened the door for him to identify the changing nature of competitive advantage. He saw that the relationship between a business and its customers was getting more collaborative, more personal. And this would require more trust by the customer in the business. Looking further, he discovered too that too many organizations lacked ethical foundations. Further experience and research led to him developing the Ten Principles of Moral Business, which underpin Moral Path's work with organisations and individuals.Areas to be covered:1. Morals and Ethics: What are they and how do they differ?\r
2. How ethical decisions are madeThe 3 elements of an ethical decisionPersonal ethical factors: The way you think Your experience of life Your role as an individual Where control of the situation sits Pragmatism/opportunism\r
3. CABICCoP: the 7 criteria for building trust: Common values Alignment Benevolence Integrity Competence Communication Predictability\r
4. Quantifying lost trust The likely impact of loss of trust in your business dealingsWe realize that this is the Thanksgiving holiday in the US but be sure to listen to the replay.
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