According to an AP-GfK poll conducted last month, only one-third of Americans say most people can be trusted. That's down from half who felt that way in 1972, when the General Social Survey first asked the question. Almost two-thirds of the poll respondents said 'you can't be too careful' in dealing with people.\r
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Is that what you're thinking when you're sitting across from a supplier, customer, or other trading partner? Are they thinking the same thing about you too?\r
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Why does this decline in trust matter?
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