CCM competence is becoming more critical for business. This is resulting in growing pressure to focus on sources of value and to demonstrate they are being achieved.\r
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Discussion point:\r
A) what are those sources of value?\r
B) how can we best measure them?\r
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This shift in importance is also resulting in a belief that leaders of CCM will occupy an elevated role - reporting to the CEO\r
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Discussion point:\r
C) what will it take for this to happen?\r
D) what skills are needed to support this change?
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