Competition today punishes companies that make episodic improvements in key processes. Continually improving performance is what matters, and that can only happen with teamwork across functional and company boundaries. A company must get its sales, marketing, research and development, operations, and even customers and suppliers to work together.\r
Yet teamwork across organizational boundaries is unnatural. The natural tendency of organizations is to optimize locally - within a business unit or department, rather than optimizing for the global customer experience or the enterprise. Too often, the sum of the parts doesn't make for a high-performing whole. Getting people to improve processes across boundaries typically requires a crisis or constant pushing from a senior leader
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