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15 June 2008 · Article

Cooperative risk management: creating opportunities out of uncertainties

To convert what previously were viewed as purely negative risks into powerful benefits that can create cooperative and profitable relationships, sellers and buyers alike need to take a new approach to their contractual environments. At the foundation of this approach is the recognition that the products and/or services that are being bought or sold do not represent the entirety of a transaction.
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A. ENDRES Synaptic Decisions


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