Supporting responsible reuse, continuity, and learning through change

Intellectual property is often treated as a legal ownership issue to be resolved through standard drafting positions. In practice, it is a strategic commercial tool that directly affects adaptability, innovation, continuity of service, and the long-term value created through the relationship.

This workshop examines how IP clauses should be designed in technology-driven and adaptive commercial models, where solutions evolve, data accumulates, outputs change over time, and learning itself becomes a source of value. Participants will explore how to separate ownership from rights of use, distinguish clearly between categories of IP, and structure licenses so that they support performance, continuity, substitution, and responsible reuse without undermining incentives for innovation.

The session also focuses on negotiation and implementation strategy, integrating commercial objectives, stakeholder interests, data rights, operational dependency, and risk appetite into a coherent approach to IP design. Finally, the workshop looks beyond contract signature to consider how IP provisions influence behaviour over time, shaping collaboration, performance, future optionality, and the ability to respond effectively when circumstances change. 

In this session, we’ll:

• Assess when traditional IP models fail in adaptive, technology-enabled commercial relationships
• Distinguish ownership, licensing, and use rights across background IP, foreground IP, improvements, and data-driven outputs
• Explore how IP rights can support continuity, substitution, learning, and innovation over time
• Position IP as part of the commercial operating system, connected to performance, data, change, and transition mechanisms 

Designed for WorldCC’s commercial and contract management audience, this workshop provides a practical framework for using IP provisions to protect legitimate interests while enabling resilience, reuse, and long-term commercial value. 

All upcoming sessions:

Event Times 

• 6:00 AM – Seattle / Vancouver
• 7:00 AM – Denver / Edmonton
• 8:00 AM – Chicago / Winnipeg / Mexico City
• 9:00 AM – New York / Ottawa
• 2:00 PM – London / Lisbon
• 3:00 PM – Paris
• 4:00 PM – Helsinki / Amman
• 5:00 PM – Moscow / Doha
• 6:00 PM – Dubai
• 7:30 PM – Mumbai / New Delhi