An international, cross-industry career that has moved from corporate management to extensive research, advisory and capability development services to public, private and third sector organisations. Tim has lived and worked in the UK, France (3 years) and United States (20 years), building an impressive research and entrepreneurial record, with demonstrated commitment to delivering social benefit.

As Founder and President, World Commerce & Contracting (formerly International Association for Contract & Commercial Management), Tim has built a 72,000 member worldwide non-profit association which increasingly influences commercial policies and contracting practices in major corporations and governments. In September 2019, he was presented with the Financial Times ‘Market Shaper of the Year’ Award.

Tim was until recently Professor and Chair, International Commercial & Contract Management, University of Leeds, School of Law, where he taught and led development of inter-disciplinary commercial programs.

Prior to founding World Commerce & Contracting, Tim was on the Chairman’s staff at IBM Corporation and led the development of worldwide commercial processes and skills. His early career included management roles in banking, automotive and aerospace industries, where he led negotiations up to $1.5 billion in value. He has served in advisory roles for government departments in various countries, including the US, UK, Australia, Canada, and Japan.

Keld Jensen has consistently ranked in the Global Gurus Top 30, reaching #4 as a Global Guru on Negotiation worldwide in 2024. In 2016 he was recognized as one of the world’s 100 Top Thought Leaders in Trust. He is the creator of the world’s most awarded negotiation strategy, which has received accolades from The Organization of Public Procurement Officers and The World Commerce & Contracting Organization’s Innovation and Strategic Award, IACCM etc.

Keld's extensive background in management and his role as a former CEO of a publicly traded technology company, underline his leadership and strategic acumen. An associate professor, Keld teaches at top-ranked universities worldwide, including the Thunderbird School of Global Management at ASU, BMI Executive Institute in Lithuania, BMI/Louvain University in Belgium, and Denmark’s Aalborg University. He is the former chairman of the Centre for Negotiation at Copenhagen Business School.

With more than 200 international TV appearances, and hundreds of articles in major business publications across Europe, Asia Pacific, and the U.S., Keld has established himself as a global thought leader. He is a prolific author of 26 books, which have been translated into 16 languages and have reached over 3 million readers worldwide. Several of these works have received awards, marking him as a significant voice in international business literature.

He is the founder and head of The SMARTnership Negotiation Organization, a pivotal force in consulting and training for both the private sector and governmental bodies. His clientele includes industry giants such as Vestas, LEGO, ConocoPhillips, Novo Nordisk, Johnson & Johnson, Bechtel and leading organizations like UNICEF and World50, as well as the governments of Canada, Denmark, and Great Britain.

Keld is the Negotiation Expert in Residence at WorldCC.

Jim Daly is a leader in negotiation strategy, deal making, and commercial contracting. Over the past 16 years, Jim has led deal teams across both the commercial and federal industries, working with clients all over the world. Today Jim leads some of Google Cloud's largest pursuits, with a primary focus in both the Financial Services and Media/Entertainment industries. Jim currently resides in New Jersey with his wife Kathleen and three children. When he is not chasing or driving his three kids, in his spare time, he is a recently elected Councilman in his town, and has published his own Dad book. Jim's fun fact is that he invented his college mascot for Sacred Heart University.

Jakob is an attorney at Gorrissen Federspiel, one of Denmark's largest law firms, where he heads their Media and Entertainment law department. He specializes in IP law and has a deep interest in technological advancements, particularly the Metaverse and Extended Reality (XR), and their implications on IP rights. Jakob has an active focus on Artificial Intelligence (AI), exploring the legal challenges and opportunities that come with this rapidly advancing technology.

In 2021, he founded the podcast Entertainment Law ("Entertainmentretten"), a platform where he, alongside co-host professor Morten Rosenmeier, discusses new case law and other legal developments within the entertainment sector. He serves as the secretary for the Danish Copyright Association, organizing and overseeing various copyright-focused conferences each year.

Jakob established the course Entertainment Law at the University of Copenhagen and is an editor and co-author of the textbook Entertainment Law. His contribution to IP law and Entertainment law extends to a number of books and articles he has authored.

In 2022, his work in Media and Entertainment Law earned him the "Koktvedgaard Award", granted by the Association for Entertainment and Media Law.