An international, cross-industry career that has moved from corporate management to extensive research, advisory and capability development services to public, private and third sector organisations. Tim has lived and worked in the UK, France (3 years) and United States (20 years), building an impressive research and entrepreneurial record, with demonstrated commitment to delivering social benefit.

As Founder and President, World Commerce & Contracting (formerly International Association for Contract & Commercial Management), Tim has built a 72,000 member worldwide non-profit association which increasingly influences commercial policies and contracting practices in major corporations and governments. In September 2019, he was presented with the Financial Times ‘Market Shaper of the Year’ Award.

Tim was until recently Professor and Chair, International Commercial & Contract Management, University of Leeds, School of Law, where he taught and led development of inter-disciplinary commercial programs.

Prior to founding World Commerce & Contracting, Tim was on the Chairman’s staff at IBM Corporation and led the development of worldwide commercial processes and skills. His early career included management roles in banking, automotive and aerospace industries, where he led negotiations up to $1.5 billion in value. He has served in advisory roles for government departments in various countries, including the US, UK, Australia, Canada, and Japan.

Rod Wade, Vice President Contract Management & Procurement is an executive team member at MedImpact Healthcare Systems, Inc. in San Diego, California reporting to MedImpact’s CFO and is responsible for all corporate contracting, procurement and negotiation activities. Rod leads teams that support sales and buy-side contracting, as well as MedImpact’s procurement and vendor relations operations. Rod’s teams provide support to MedImpact’s Sales, Account, Finance, Legal, Regulatory, Network, International, IT, Health Services, Government Services, M&A and affiliate/subsidiary companies.

Prior to joining MedImpact, Rod was Senior Manager, Contracts at American Specialty Health, Inc. in San Diego and prior to that was Senior Contract Consultant/Assistant Secretary for Prudential Insurance Company of America, Prudential Health Care Plan, Inc., and Prudential HealthCare Plan of California, Inc. in Los Angeles, California.

Rod attended the University of California Berkeley, received a bachelor’s degree in Journalism from California State University Northridge and a Master of Business Administration degree from California Lutheran University.

Sally supports the World Commerce and Contracting global team in the pursuit of both the recognition of and excellence in Commercial and Contract Management. She is an experienced and accomplished commercial and contracts management professional, holding senior commercial positions at a range of corporate and multi-national organizations.

After gaining an Honors degree in Law, Sally spent her time in the house in the corporate sector, where she worked globally in the Telecomms and IT industries, before establishing her own legal and commercial consultancy in 2007. Sally is passionate about enabling business efficiency and growth through contracting and commercial excellence; she understands the need for robust business operations to drive these efficiencies, together with the requirement for effective communication and collaboration at all times. Whether in contract development, negotiation, training or general communications,

Sally has built a reputation for service excellence and responsiveness. Her focus is on the creation of positive and successful business relationships, constantly striving to ensure that businesses realize their true potential and value.

Stefania Passera, Contract Designer in Residence (World Commerce & Contracting), CEO (Passera Design)

Stefania Passera is a contract design and simplification expert based in Espoo, Finland. She runs her one-woman consultancy Passera Design, and is Contract Designer in Residence at World Commerce & Contracting. In these roles, she helps organizations transform their contracts and policies into user-friendly, effective tools that work better for business.

Stefania is an all-rounder, backing her design expertise with a solid academic background. She has served as Assistant Professor at the University of Vaasa, Department of Business Law, and has earned her doctoral degree from Aalto University School of Science. She has guest lectured at prestigious institutions such as Stanford University, Bucerius Center on the Legal Profession, KU Leuven, UC Louvain, European University Institute, ESADE Law School, and California Western School of Law.

She is a co-founder of the Legal Design Alliance, a co-author of the Legal Design Manifesto, and the creator of Legal Design Jam. In 2020, she has received the European Women of Legal Tech Award.

Kim Bruhn-Rasmussen is the CEO of SOLUSI, a company specializing in Contract Management. SOLUSI has been delivering Contract Management solutions for large private and public organizations since 2010. Kim has more than 25 years of experience in mapping processes with IT workflows.

An experienced leader with more than 20 years of experience in the IT industry and in the Banking sector - positions on the vendor side in IBM as sales and account manager delivering services to international customers and on the customer side in Danske Bank managing contract and vendor management teams ensuring deliverables, value and compliance from critical vendors to the bank.

I thrive for Contract & Commercial Management and I am fully committed to deliver best in class solutions to clients in the Danish and Nordic market.

I am a very experienced project lead of CCM project for large corporate and public clients and I have the overall responsibility for uniting the unique variety of skills of our team members into what we consider a second to none CCM offering combining consultancy and legal skills.

I have a keen focus to stay on top of the international development and trends within my field of expertise and to stay ahead of the game regarding the commercial skills essential to support business needs within the field of relationship and contracting. WorldCC (former IACCM) is the perfect platform for this, and I am a proud Fellow of WorldCC and a member of WorldCC’s DK Advisory Council and rely on WorldCC methodology and research when advising my customers.

Rory founded and leads Simplifire, an online negotiation and e-signature platform intended to promote efficient contracting and the use of standards. He is also a Partner in specialist digital consultancy Insureblocks and a Fellow of IACCM. Rory is a UK Solicitor based in Switzerland with a background in litigation, contracts and contract tech. In a previous life, Rory was Smart Contracts Counsel at Swiss Re.

Emma Runia is Head of Commercial Contracts, Legal and Compliance at Airbus Netherlands. She has an extensive experience in negotiations and contracting in the space business. With her team she focusses on innovative contracting and contract simplification.

Ole Horsfeldt started out as a general commercial lawyer, but over the past 25 years he has become an outsourcing lawyer specialised in outsourcing of IT requirements, business processes, and facility services. Today, Ole heads up Gorrissen Federspiel's Digital Business practice. The team are among the most highly specialised outsourcing advisers on a global scale.?
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Oles' advice typically involves agreements with a regional or global reach and covers more than just "the agreement" or the legal terms. His mission statement is to make outsourcing successful for buyers of services. Ole is well-known for managing complex outsourcing transactions through combining legal, compliance, operational, and strategic perspectives.?
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To Ole, client enablement is paramount. Therefore, his advice is designed to support clients in managing and reaping the benefits from outsourcing. Ole has been the architect behind concepts such as proactive remedies, co-operation agreements, the "deliver first, settle later" principle, and fast track dispute resolution, which have contributed to setting the standard for modern outsourcing in the Nordic countries. In all of Ole's work, the element of continuous improvement plays an important role. A result of this is the development of a Contract Management method, “Omnicent” designed for managing long-term and complex sourcing agreements. This method includes six contract management processes, 16 contract management roles, detailed role descriptions and workflows, templates and much more. ?

Ole Horsfeldt is ranked Star Individuals in Chambers Europe and ranked in Who's Who Legal and top-rated in Legal 500 (Hall of Fame and Leading Individuals).?

I am a reform-minded lawyer, dedicated to leaving my corner of the world a little bit better off than when I found it, and being there for the people around me. I believe that passion for your work isn't something you follow or find, it's something you take with you in everything you pursue. I am pursuing that spirit right now by improving contracting templates and processes in the supply chain at a global pharmaceutical company; and I have pursued it by strengthening rule of law institutions in developing countries; protecting consumers from unfair practices; and promoting commercial clients' legal interests. For me it also means giving back to the communities where I have lived around the world by volunteering time as a tutor for at-risk school kids, fixing up housing and for low-income families, holding abandoned newborns, singing in amateur choirs, and serving on the board of the village where I live.

International leader profile with a passion for Commercial & Contract Management - linking strategy with Commercials and Contracts, digitalization, business models and business operation.

Keld Jensen has consistently ranked in the Global Gurus Top 30, reaching #4 as a Global Guru on Negotiation worldwide in 2024. In 2016 he was recognized as one of the world’s 100 Top Thought Leaders in Trust. He is the creator of the world’s most awarded negotiation strategy, which has received accolades from The Organization of Public Procurement Officers and The World Commerce & Contracting Organization’s Innovation and Strategic Award, IACCM etc.

Keld's extensive background in management and his role as a former CEO of a publicly traded technology company, underline his leadership and strategic acumen. An associate professor, Keld teaches at top-ranked universities worldwide, including the Thunderbird School of Global Management at ASU, BMI Executive Institute in Lithuania, BMI/Louvain University in Belgium, and Denmark’s Aalborg University. He is the former chairman of the Centre for Negotiation at Copenhagen Business School.

With more than 200 international TV appearances, and hundreds of articles in major business publications across Europe, Asia Pacific, and the U.S., Keld has established himself as a global thought leader. He is a prolific author of 26 books, which have been translated into 16 languages and have reached over 3 million readers worldwide. Several of these works have received awards, marking him as a significant voice in international business literature.

He is the founder and head of The SMARTnership Negotiation Organization, a pivotal force in consulting and training for both the private sector and governmental bodies. His clientele includes industry giants such as Vestas, LEGO, ConocoPhillips, Novo Nordisk, Johnson & Johnson, Bechtel and leading organizations like UNICEF and World50, as well as the governments of Canada, Denmark, and Great Britain.

Keld is the Negotiation Expert in Residence at WorldCC.

Experienced Sourcing, Contract and Vendor Management professional, with particular expertise within Contract Lifecycle Management, Sourcing of IT Services, Contract Drafting, Negotiation and Public Procurement Law.

Today Joachim heads up the global IT/Tech, IP & Data Privacy function in Maersk Legal advising the business on strategic digitalization initiatives and a variety of tech related contracts and innovation projects. He joined Maersk back in 2011 from a domestic IT vendor and worked at a Copenhagen based tech-oriented law firm.

Ulrika Soderlund is Director Contract & Commercial Excellence at Saab Dynamics, Missile Systems, in Sweden. With a background as a Business Analyst Consultant, Ulrika has built a solid and many faceted experience from diverse industries. During the last 15 years her field of work has been within the defence industry, focusing on delivering value through commercial contracts on the international market.

In 2019 Cocky Brouwer was appointed to Head of Contract management leading the change to professionalize contract management for all purchase contracts of Royal Schiphol Group at Amsterdam Airport. After several positions in sales and management within the Commercial and Asset management departments, in 2010 she started a new contract management department for Operations, managing the major operational outsourced services of Amsterdam Airport Schiphol. In 2016 she led an innovative change programme, which resulted in re-tendering of the major airport services for the Operations department.

Nils-Erik Jansson is a lawyer and serial entrepreneur from Gothenburg, Sweden, who founded Jansson & Norin, Sweden’s first NewLaw firm, which was exited to Fondia Oy in 2017. With 15 years of experience practicing business and contract law, he saw his industry peers struggling with the repetitive admin work associated with contracts thus founded Precisely in 2014. For the last six years, with the Precisely team, he has been on a mission to set a new standard for digital contracting.

Experienced member of senior management teams providing advice and counsel to help shape and deliver strategic objectives, defining a legal strategy to promote and enable growth while mitigating business risk in operational.

A strong supporter of compliance programmes as a tool for business enablement with experience managing compliance and ethical matters at all levels of an organisation.

Proven experience across European operations, with a focus on Western Europe and the Nordics.

Solutions not problems - ensuring that actions taken can minimise risk, maximise returns and underpin resilience and sustainability.

Named Data Protection Officer.

Fluent speaker of French and German languages. Working knowledge of Spanish and Italian.

Zaira Burlo is the SVP Customer Support, Services & Training Director of Leonardo. She graduated in Physics at the University of Trieste and attained an Executive Master degree at the European Business School in Munich.
She started her career as a Scientific Collaborator and IT consultant. In 1999 she joined Finmeccanica (now Leonardo) working in Training & Simulation on important Italian and European programs, being seconded in international companies such as Thales, Indra and Airbus. Since 2007 she assumed responsibilities in different functions of the Group as IPR, product strategies for cross-divisional projects, M&A and JV, then moving onto Strategic Planning and Strategic Marketing and participating in the definition of important commercial partnerships. In 2017 she assumed responsibility for the governance of the central Customer Support Services and Training unit.

At xMentium, Michael works with industry-leading legal teams to turn their best language into valuable and reusable building blocks. The xMentium platform provides contract negotiators with language alternatives and guidance to help them get deals done safely and quickly. Prior to xMentium, Michael worked in legal operations at Cisco where he developed systems and programs to help lawyers and their internal clients.

I have eight years of practical experience with AI in business. First, from co-founding an AI-based accounting automation company that was later acquired and now with my AI consultancy, which advises and builds solutions for the largest Danish companies.

Gerardo Tedesco is the Vice President Contracts & Bid Coordination for Aicraft Division of Leonardo since 2021. He graduated in Aeronautical Engineering at Politecnico di Milano and is PMP® certified since July 2012.
He started his career in 1998 as Professional Consultant for an international European Space Agency’s project in the field of satellite communications. In 1998 he joined the Alenia Aeronautica (now Aircraft Division of Leonardo) working in the Engineering Department for the Eurofighter aircraft program. In year 2000 he joined the Leonardo Program Office in Toulouse for the Airbus A380 aircraft development phase as project manager and in 2002 he was assigned the responsibility for the European Programs Sales and in 2007 he assumed the responsibility of the Sales of all Commercial Aircraft business in the Aerostructures Business Unit, leading several IPT for some important projects.
In 2014 he was assigned as Vice President Customer Support Sales of the Leonardo Aircraft Division and in 2021 he assumed the current role of Vice President Contracts and Bid Coordination for the Aircraft Division.

Julian Kivett is a Principal Solutions Consultant supporting the EMEA region. Having joined DocuSign five years ago, Julian works with enterprises to help them digitally transform their agreement processes using the DocuSign Agreement Cloud.

Jonas Karlsson supports customers on their contract digital transformation journey. As a Presales Director at Icertis, the recognised leader in enterprise contract lifecycle management, he is charged with sharing CLM best practices with contracting teams and evangelising innovative technologies, including Artificial Intelligence (AI), Machine Learning (ML) and Blockchain. Jonas is passionate about converting customer challenges into understandable and relevant solutions.

Joakim Broadbent is a results-driven account executive with over a decade of experience in sales, focusing on the SaaS market. He studied at national economics Uppsala and Insead university. Prior to joining the Conga team, he worked at Salesforce for 3 years. In his current role Joakim covers the Nordics and Benelux regions, leveraging his in-depth knowledge of the local business landscape to drive sales growth for clients.

Henrik Bruun-Pedersen is heading the IT/Tech Procurement department in Maersk, the world leader in container logistics. Henrik is responsible for a Procurement organization of +25 employees across 5 locations covering all technology focused negotiations and tenders across all brands and business divisions in Maersk, covering a yearly external Tech budget around 700 mill USD. Henrik have been with Maersk for 10 years, and spent 14 years in IT consulting at SAP Denmark, prior to joining Maersk.