Negotiation Room - Part 3: Why trust in negotiation matters now more than ever
October 30, 2025
The Vikings ruled the seas not just through strength, but through trust.
Without contracts or courts to enforce agreements, their trade networks stretched across continents - built entirely on reputation and mutual reliance. Fast-forward to today, and trust remains the foundation of every successful negotiation. But how do we build and sustain it in a world of rising skepticism and AI-driven deals?
Join us and our expert guest professor Gert Tinggaard Svendsen, Professor at Aarhus University and leading expert on trust and social capital, as we explore why trust isn’t just a ‘soft’ factor - it’s the ultimate currency in modern negotiations.
Register to the other webinars in this series
- Part 1: Unlock the potential of AI in negotiations
- Part 2: The truth about competitive bidding vs. negotiation
Event Times
- 8 am Seattle / Vancouver
- 9 am Denver / Edmonton / Mexico City
- 10 am Chicago / Winnipeg
- 11 am New York / Ottawa
- 3 pm London / Lisbon
- 4 pm Lagos / Paris
- 5 pm Cape Town / Helsinki
- 6 pm Amman / Moscow / Doha
- 7 pm Dubai
- 8.30 pm Mumbai / New Delhi
Registration Fees
Agenda
Speakers
| Name | Organization |
|---|---|
| Tim Cummins | World Commerce & Contracting |
| Keld Jensen | World Commerce & Contracting |
| Gert Tinggaard Svendsen | Aarhus University |