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15 October 2008 · Article

Get the most out of your relationships during tough trading conditions

Difficult market conditions require tough decisions, yet it should not be a one-size fits all policy, regardless of whether you are looking upstream or downstream.
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Segmenting your relationships is a common sense activity, as is developing your people and equipping them with the right tools, policies, processes and systems to address your relationships based on their value and importance, and to assign your assets where you will get the best returns.
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MARK DARBY, ALLIANTIST
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