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15 October 2008 · Article

Improving the partner experience through policy, process and automation

For companies that don’t have the expertise to meet the challenges of reaching out to new customers in new and innovative ways on their own, there is a potential partner out there to help. But first, you must set up a relationship, process, and business model that will be beneficial to all parties. This article shows what is needed to motivate and utilize the services of partners for the maximum effect.

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