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15 March 2011 · Article

Demonstrating Our Value to the Business

\r\n Harvard Business School’s ‘Working Knowledge’ recently released a list of its ‘most popular articles and research papers of the decade’ (2001 – 2010). The list is a powerful reinforcement of the issues that are being tackled by IACCM and its worldwide professional membership. This brief summary focuses on the top five – and briefly explains how they relate to the IACCM agenda and the role of our community.


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